Cameron felt that the UK would be a happy place if the great unwashed were not allowed to watch internet porn, making it available only to those who splash out on a VPN. The move was also supposed to protect children who, rather than seeing porn on the PCs, would be free to be abandoned by their parents in pubs.
Murdoch’s Sky is enabling adult content filtering by default for all new customers. This means that if you want to see porn you have to specifically ask the nice woman who signs you up for the service “yes I want to see donkey porn”.
Murdoch, who is not normally a fan of censorship, claims that Sky wants to “help families protect their children from inappropriate content” even if the service is not being flogged to families or is going to a family which has parents who take their responsibly seriously.
The government has proposed that all money-making porn sites that operate in the UK need to have an age verification system in place, and in many ways Sky’s scheme is just an extension of the idea.
Sky’s approach, however, the reverse of similar systems used by other ISPs, Rather than asking customers if they want to enable the content filter, the question is flipped on its head so they are asked if they want to disable the option.
Announcing the filtering, Sky’s brand director for communications products, Lyssa McGowan, said: “From today, Sky Broadband Shield will be automatically switched on the moment a new customer activates their Sky Broadband. At the end of last year, we said that we wanted to do even more to help families protect their children from inappropriate content. The first time someone tries to access a filtered website, the account holder will be invited to amend the settings or turn it off altogether. It ensures a safer internet experience for millions of homes, while still giving account holders the flexibility to choose the settings most appropriate for their households.”
What though is being missed is that the decision to enable the filter by default was taken because only 5-10 percent of customers made use of the option when it was off by default. This would suggest that 90-95 per cent of Sky customers did not want censorship. Imposing it would surely cost the outfit business.