In an entry on its dedicated FAQs page, Sky has started sending out notices to those who have been sharing content on their broadband connection.
“However, if you continue to share content illegally using your broadband connection, Sky will request that you take immediate steps to remove or disable any file sharing software that is being used to share copyrighted content illegally.”
The whole thing is based on the premise that people who share online content don’t know it is illegal. Something which has been ruled as “somewhat silly” by recent studies which show that such notices are not worth the energy as people who know enough to load a torrent know exactly what they are doing.
The scheme, which falls under the Creative Content UK initiative, is supported by most of the major ISPs including BT, Virgin Media, TalkTalk, and Sky Broadband, they’ve all started sending out educational alerts to users suspected of engaging in piracy.