The latest recruit to the Twitter universe, Sir Rupert Murdoch, has shown that he really has not got the hang of using it for PR purposes.
Murdoch, dubbed the Digger by ancient public school satirical magazine Private Eye, is having a few PR problems after some of his rags were caught hacking into famous people’s phone accounts. So clearly his people decided that giving him a Twitter account would make people see him as more human.
It took less than two days after joining Twitter, for Sir Murdoch to discover that his famous Aussie humour does not come out that well on the social media site.
Holidaying on the Caribbean island of Saint Barthelemy, Murdoch got up and felt the nice warm sunrise and decided to make a sarky comment about the Brits.
“Maybe Brits have too many holidays for broke country!” Digger wrote. We understand his frustration. After all when your company is going down the gurgler because people are no longer buying your out-of-date product, it must be really frustrating that you can’t sell your advertising because the Brits have a few days off.
However, from a PR perspective, such humour looks particularly Scrooge-like, particularly if you are sending it from a place which most Brits can’t afford to get too.
His wife, Wendi Deng, quickly replied: “RUPERT!! delete tweet!!” We think that might have been an abbreviation for “delete it you tw*t.” but he did remove it.
Within minutes the Wendi Deng account, which has not yet been verified and may not be genuine, continued: “EVERY1 @rupertmurdoch was only having a joke pROMSIE!!!”
Five hours later, after he had his morning champers and shrimp cocktail washed down with some nice Fosters, Murdoch revealed his Twitter profile was causing people close to him some angst.
“I’m getting killed for fooling around here and friends frightened what I may really say!” he wrote.
According to AP, the former British deputy prime minister John Prescott was one of the first to welcome Murdoch to the Twittersphere, adding: “I’ve left you a Happy New Year message on my voicemail.”