The Recording Industry Association of America (RIAA), which generously gave the world Justin Beiber, Celine Dion, V-Nasty, Chief Keef, The Cast Of Glee, The Lighthouse Family, Black Eyed Peas, Ke$ha, Miley Cyrus, Paris Hilton, Rebecca Black, and One Direction, claims Google is the reason why people are not buying music any more.
The RIAA claims that Google has failed in its attempt to lower the search results rankings of piracy websites and this is the reason why music sales have dropped.
In a report, the RIAA claimed that Google’s current anti-piracy moves have had no demonstrable impact on demoting sites with large amounts of piracy.
These sites appearing at the top of Google’s search results surely is the reason why people turn to piracy instead of spending a fortune on overpriced singles by artists whose talent has to be measured using special quantum means.
Last August, Google indicated that it would start lowering the search result rankings of websites with high numbers of “valid” copyright removal notices.
The RIAA flooded Google with millions of copyright removal notices every month, but the RIAA believes those websites haven’t suffered enough.
“The sites we analysed, all of which were serial infringers per Google’s Copyright Transparency Report, were not demoted in any significant way in the search results,” read the RIAA’s report, “and still managed to appear on page 1 of the search results over 98 percent of the time in the searches conducted”.
Legitimate websites such as Amazon only appeared in the top ten results for just over half of the RIAA’s searches. “This means that a site for which Google has received thousands of copyright removal requests was almost eight times more likely to show up in a search result than an authorized music download site,” the report said. “Whatever Google has done to its search algorithms to change the ranking of infringing sites, it doesn’t appear to be working.”
You can read the report here.