The CEO of Google has outlined a frightening vision of the future where the company will tell people exactly what they should do next, what they’ll like and no doubt who they’ll want to shack up with.
Further, he said Google knows “roughly” who you are, where you are, who your friends are and what you care about.
Future mobile devices from Google will tell you things you didn’t realise you wanted to know, down to telling you about 19th century murders and reminding you you need to get a pint of milk.
Google will be the world leader in artifical intelligence as it extends its search model to semantics, that is to say meaning.
He said that it is going to be very hard for individuals to eat or watch anything in the future that Google hasn’t tailored for them.
Further, Schmidt said, Google doesn’t need regulating because it has to treat people who use it properly, otherwise users will walk away. One day young people will be automatically able to change their names when they reach the age of majority so they can’t be taxed with pranks they’ve got up to on the web.
It is probably lucky that Schmidt seems to be a benevolent dictator. The big question, of course, is whether he can be regulated. We suspect that freedom loving democracies – like Germany – have a different view to Google than Schmidt has himself.