According to a Guardian report from a US National Press Club Event, he said that the newspaper industry had a duty to stand up for himself, charge for content, and use copyright law to defend its journalism from dirty thieves.
He said: “”We are going to stop people like Google or Microsoft or whoever from taking stories for nothing… there is a law of copyright and they recognise it…They take [news content] for nothing. They have got this very clever business model.”
Murdoch made the brave, or what some would say incredibly stupid move of putting his Times and Sunday Times papers behind a paywall, forcing people who might want to read their content to pay a subscription.
There are a lot of doubts about this model, as people have been used to free content and does seem doubtful that people will be willing to pay for content they get elsewhere – as much newspaper copy is regurgitated from each other.
But he did have good things to say about the iPad, which he believes could help out newspaper journalism, be it in electronic form.
He said: “”I got a glimpse of the future last weekend with the Apple iPad. It is a wonderful thing. If you have less newspapers and more of these… it may well be the saving of the newspaper industry.”
Although having the iPad wouldn’t really solve the problem of people getting free news.
Murdoch is obviously not scared of the technology, but does seem hell bent on getting Google and newspaper readers to listen to him rather than do what comes naturally on the web.