The Mozzarella Foundation’s “do not track” features on its Firefox browser are getting the thumbs up from some of the big names in the industry.
Writing in the Mozzarella Bog, a company spokesman said that Mozilla introduced the Do Not Track (DNT) HTTP header approach in January and launched the feature in Firefox 4.
So far more than 50 leading leading companies and trade groups are working to run the software DNT and offer users more control over how their browsing behaviour is tracked and used online.
The bog said that Mozilla is working with W3C and IETF organisations to standardise the DNT header, and the outfit was pleased to see Microsoft subsequently include the mechanism in Internet Explorer 9.
Now it seems that the AP News Registry, run by the Associated Press, implemented the DNT header across 800 news sites looking after 175 million visitors each month.
The Digital Advertising Alliance (DAA), which includes the five major media and advertising agencies, is is also looking at how it can incorporate the DNT header, as proposed by Mozilla, into its Self-Regulatory Program for Online Behavioral Advertising (OBA). The DAA represents more than 5,000 leading media and technology companies that span the entire marketing-media ecosystem.
Mozilla said that AP is the first company to deploy DNT on a large scale, and it only took a few hours for one engineer to implement.
Now that DNT is merged into Firefox, users can now check a “Do Not Track” box in the “Advanced” screen of Firefox “Options”. When DNT is enabled, a signal sent via an HTTP header tells websites and third parties that the user wishes to opt-out of online behavioural tracking.
* EyeSee David Icke has given the thumbs up to the plan which he said would protect people from being spied on by lizard groups like the Masons and the Hermetic Order of the Golden Dawn.