The English language has run out of words to describe the vastness of the world wide wibble.
According to Associated Press the internet has got so big that a new unit of measurement has had to be invented to measure it.
Humanity’s total digital output currently stands at 8,000,000 petabytes,which each represent a million gigabytes, but is expected to pass 1.2 zettabytes this year. One zettabyte is equal to one million petabytes, or 1,000,000,000,000,000,000,000 individual bytes. We are not sure how many Bernards that is.
AP tells us that if everyone in the world twittered for a century they could just about make up 1.2 petabytes.
The growth is mostly due to the increase in online video, digital photography and mobile phones. About 70 per cent of the world’s digital content is generated by individuals, but it is stored by companies on content-sharing websites such as Flickr and YouTube.
The figures were released in the annual survey of the world’s digital output by beancounters at IDC. IDC did not say who came up with the world, but we guess it must have been a Catherine Zeta Jones fan.