Google set to push Android in emerging markets

Google is readying itself to push its Android mobile operating system in emerging markets such as India and China.

It also wants to introduce new ways for developers to make more money from applications, which it hopes will step up competition with Apple and Nokia as well as get the OS on budget phones such as handsets made by Huawei and LG.

In an interview with Bloomberg, Andy Rubin, Engineering whizz at Google, said to attract programmers to Android, Google may also offer tools that help them sell subscriptions, virtual goods and other items from within applications on mobile phones. “The down-market opportunity is about to happen. It’s actually quite a revolution,” he said.

He said the company would make it easier for app developers to accept payments from within apps and also to sell subscriptions, in order to make more money from selling advertising as its main source of revenue.

According to the New York Times, the total mobile ad market will grow to $13.5 billion in 2013, from less than $1 billion last year, research firm Gartner has said.

Gartner also foresees Android will overtake Apple’s iOS at some point in 2012 to become the world’s second-most popular mobile operating system, behind Nokia’s Symbian.

In the first quarter, more than 41 percent of smartphones shipped worldwide were powered by Symbian. Almost 16 percent used Apple’s operating system and 10 percent ran Android, according to ABI Research, a consultancy firm based in New York.