Google needs to be sued for playing monopoly

A new study suggests that Google is playing monopoly, stifling competition in many industries, and has an adverse impact on the economy and the job market.

The report penned by Scott Cleland, President of Precursor, a tech communications research and consulting firm, calls for the search engine outfit to be dragged before some judges before it is too late.

Cleland’s report, which has the catchy title “Googleopoly VI Seeing the Big Picture: How Google is Monopolizing Consumer Internet Media & Threatening a Price Deflationary Spiral & Job Losses in a $Trillion Sector”, says  that Google is responsible for a lot of economic woes.

He said that there was no net-economic growth or job creation from Google’s “free” internet sector model.

All it creates is a deflationary price spiral, negative growth, property devaluation, and hundreds of thousands of job losses in over 20 industries.

Cleland claims that consumers don’t win long term from a monopoly-gatekeeper of “free” information access and distribution.

He blames lax antitrust merger enforcement for the reason that Google is being tipped into a monopoly.

If antitrust authorities don’t do something then a trillion dollar sector with millions of jobs will suffer the same fate as the music and newspaper industries.

He is worried that when Google rebrands its current YouTube-Double-Click video advertising business as “Google TV“, it already will own an internet video-streaming monopoly with 80 percent of the Internet audience, almost a billion viewers, 2 billion daily monetised views, and 45 billion ads served daily.

Cleland said that Google was a vastly more serious antitrust threat to consumers and the economy than Microsoft ever was, because the DOJ blocked Microsoft from extending its monopoly vertically into the broader economy.

However antitrust authorities have unwittingly aided and abetted Google’s vertical monopolisation of vast parts of the broader economy, he said.

The report says that the DOJ has to deal with the rise of Google differently than the rise of Microsoft. Cleland said that Google’s access to the data on the internet poses a variety of security and privacy concerns.