Google changes its search algorithm rules

Search behemoth Google  said in a bog post that it has tweaked its engine so that you get newer rather than older results when you enter a term.

It claims there’s so much information flying onto the web that people want results not from yesterday or a week ago, but now.

The company said that Google Search uses a so-called “freshness algorithm” based on its “Caffeine” web indexing system.  It has altered its ranking algorithm that will affect around 35 percent of searches and gives the world+dog more up to date results.

The algorithm decides whether a result is old or fresh meat.

Or, as Google has it on its bog, “search results, like warm cookies right out of the oven or cool refreshiong fruit on a hot summer’s day are best when they’re fresh”.

The bog is here.