The tag will join an array of others that Google already uses to highlight certain types of articles, including “in-depth,” “highly cited,” and “local source”.
Google will not be fact-checking anything, except perhaps the qualifications of publications that would like to make their stories eligible for the tag. To get this particular qualification a site has to demonstrate that it is nonpartisan and that their reporting follows fact-checking conventions.
For those who came in late that means identifying the claims that they’re checking and checking multiple claims in the same article. Eligible stories will also need to be tagged using a markup called ClaimReview.
Only 10 websites are using that markup, according to schema.org so we are not talking about many.
At first, it seems to be surfacing stories mainly from dedicated fact-checking organizations, such as Politifact, rather than articles from mainstream news organizations.
Facebook solved its problem of “editorial bias” by laying off the team of human editors responsible for its trending news section and replacing them with software. As a result, the site has been plagued of fake news stories and conspiracy theories.