The European Commission (EC) is taking aim at the likes of Facebook and Google.
It has announced that it wants there to be a strict “right to be forgotten” when it comes to sharing data over the internet, and wants to put a policy in place that would give web surfers the opportunity to tell websites to permanently delete data.
Google and Facebook have both come under fire from the EU this year for collecting personal data without authorisation.
Justice Commisioner Viviane Reding, who is well known for her fights for consumers, is pushing for the motion, telling delegates in Brussels earlier today that the EC’s moves to give people more privacy over the net would start with “a comprehensive set of existing and new rules to better cope with privacy risks online.”
According to the WSJ she also took a direct shot at Facebook claiming “a US.-based social network company that has millions of active users in Europe needs to comply with EU rules.”
She added she wanted the legislation to spell out that people had the right to “withdraw their consent to data processing.”
And the responsibility won’t lie with us, instead it’ll be down to data controllers who process the data with Ms Reding claiming that they will beed to prove that collecting individuals data is “necessary.”
However, this shouldn’t come as a shock to companies as the rules have been boiling since November last year with the EC thought to be finalising them in the summer. However, it won’t all be signed, sealed and delivered as once this is done the rules would need to be approved by the European Parliament and member states by the European Council.