Clegg takes pole position in General Election social networking stakes

Webtrends has kindly sent us some of its latest social media analytics in the run up to the general election, and they show us that Clegg’s popularity has soared since the election debate, trouncing the opposition with a 50.1 percent lead in mentions over the last seven days.

Christian Howes, of Webtrends, told us that he has been toying around with social media and the public for the last year and a half, keeping a close eye on whether mentions directly mirror results. It started out with the last Big Brother, where he had a fantastic success rate – based on the trends, he was only wrong about the outcome of evictions once. Even on Strictly Come Dancing and The X Factor, both of which have trickier evictions to predict because of the nature of their voting systems, his predictions were right about 75 percent of the time.

He also told us that Big Brother’s Halfwit got more mentions than Gordon Brown, David Cameron or Nick Clegg when he was on the telly. It’s a far cry from the constant fifty percent share between the big three parties he’s been enjoying since yesterday. Looking at this graph, it’s clear that the huge spike was a result of the first televised election debate (the one where David Cameron lied about meeting a black ten year old sailor).

Of all those tweets and posts that Clegg has been mentioned in, he’s got a massive 41 percent of positive mentions. Compare this to Gordo at 12 percent and David Cameron at a measly eight percent and it’s clear to see who’s most popular at the moment. Obviously it is not exactly the same as The X Factor or Big Brother as people tend to be more private about who they vote for, says Christian, but the results are interesting anyway. Although digital media doesn’t represent all of Britain, trends tend to be mirrored anyway.

Parties are only just beginning to take platforms such as Twitter seriously, according to this blog at Edelman.

Here are the mention statistics over the last month, seven days, and yesterday: