The Cisco Content Delivery System (CDS) using medianet technologies is said to allow BT Wholesale to establish broadband as a TV platform.
It apparently delivers digital content to any computer, TV or mobile device on behalf of UK internet service providers – giving broadcasters access to a large consumer base, which doesn’t depend on service provider or technology.
A slew of media groups already use content delivery networks but in many cases these services only reach the edge of the ISP network, says BT, with the final stage delivered ‘over the top’ with no guarantees on the quality of service.
Cisco’s role in this is to help the telecoms giant ensure that the Content Connect platform can cache content deep in the broadband network and deliver it while avoiding congested areas of the network.
This should result in letting broadcasters to provide uninterrupted video content to online couch potatoes.
Simon Orme, BT Wholesale’s Strategy Director of Content Services, said: “Our industry is witnessing a significant growth in content delivery over broadband – driven by the consumption of video services at home, at work and on the move.
Kip Compton, general manager of video & content platforms business unit at Cisco said: “Because of the variety of content available on the internet, consumers are now accustomed to choice; they want to access entertainment content, anytime, anywhere. The Cisco Content Delivery System will help BT work more closely with content providers to meet the demands from today’s savvy consumers.”