Bing! Bling! grows at Yahoo's expense

IT seems that the growth of Microsoft’s Bing is doing nothing to dent Google’s domination of the search engine market.

According to comscore figures, US residents are shifting their search engine use from Yahoo to Microsoft’s Bing. Or Bling! as Microsoft wishes we’d call it.

Yahoo’s share of US search queries dropped to 17 percent in January, from 17.3 percent in December, while Microsoft’s share jumped from 10.7 percent to 11.3 percent.

Google has more than 65.4 percent of January queries, down 0.3 of a percentage point from December.

Yahoo is waiting for regulatory clearance for its deal with Microsoft. This will shift the outfit’s backend search functions to Microsoft, Yahoo will continue to improve in its search sites’ front-end.

Yahoo estimated that, when fully implemented, the search deal would boost its annual operating income by about US$500 million, provide capital expenditure savings of about $200 million and increase annual operating cash flow by about $275 million.