No sooner had Steve Jobs passed away than a Taiwanese computer firm, Action Electronics, put out an ad on TV with a local actor named Ah-Ken posing as a post-humous Jobs selling a new product called the “Action Pad.”
In the commerical, the born-again Jobs is played by an actor called Ah-ken – ”阿Ken”- who is sporting the Apple CEO’s famous black turtleneck and blue jeans. This time, he is wearing a white-haired wig with angel wings on his back and a halo photoshopped in above his head. It’s all to sell a new tablet, made in Taiwan by Action Electronics.
We’re having trouble tracking down the ad on YouTube, but it’s meant to be humorous. It plays well in Taiwan, but we’re not sure how far it would get overseas. Is it already time to have another local actor play a fake Steve Jobs? Not selling tea this time, but with angel wings, white hair and a halo (not pictured).
Action Electronics? Here it is. The actor playing the new fake Jobs in Taiwan? Here he is:
For the past 30 years, Action claims its “advanced design capabilities and manufacturing processes” for mobile multimedia products have upheld its motto of “Growth through Focus”.
Its English-language PR page says: “Action has constantly pursued operational synergy across various business groups within enterprise by strengthening its five strategic developments, emphasizing state-of-the -art professional specialization and teamwork operation, as well as sharing both resources and operational outcomes.” Whatever that is. To us, it looks like a small Android tablet.
Who is Ah-Ken, you ask? When he first entered the entertainment industry in Taiwan, he had an experience he will never forget. To gain more acting opportunities, Ah-Ken was once hit on the head 30 times with a large plate by a local TV producer. Upon returning home, Ah-Ken asked his mum to make sure to wake him from his sleep, fearing that he might suffer a concussion and never wake up. He did wake up.
However, what this incident did to his sense of judgment is another question entirely.
We are sure, though, Ah-Ken didn’t mean any disrespect – this is just Taiwanese humour.