Faced with a choice of losing the sense of smell or giving up on their gadgets, the kids of today would cut their own noses off.
According to a McGann Worldgroup study, the findings were that over half of 16-22 year olds said they would rather give up their sense of smell than give up their technology.
The study involved 7,000 16-30 year olds from the US, Spain, UK, China, Brazil, India, and Mexico and it was designed to work out what makes the kids of today tick.
Laura Simpson, McGann’s Global IQ Director, said that technology was the great global unifier, the glue that binds this generation together and fuels the motivations that define them.
Odd really. In my generation parents were really worried about glue and made it as hard to get as a gun permit. Now it seems the sticky stuff defines this generation.
She said that young people use technology as a sixth sense which connects them to infinite knowledge, friends and entertainment opportunities.
Today’s youth defines itself, not by experiences, but by who you connect with and what you share.
In the past, everyone was worried about maintaining a small group of friends, relationships between kids today are much more complex. They use social media to manage and maintain multiple, intersecting groups of friends. Connecting has replaced the singular need to “belong” to a tight knit group of friends.”
As such, they don’t really need their sense of smell much and would cheerfully give it up, if there was a choice. Fortunately there isn’t. I don’t have a sense of smell anyway.