Hardware maker Toshiba is pushing into the tablet market with a 10-inch beast dubbed Thrive.
Thrive goes on sale in the United States on July 10th and the wifi-only version will start at $429.
Jeff Barney, general manager of digital products for Toshiba America told Reuters that the gear will run on Android Honeycomb and will be flogged through retailers like Best Buy, Amazon and other consumer electronic retailers.
Global tablet sales are supposed to increase to more than 50 million in 2011, with Jobs’ Mob dominating the market.
Barney thinks that while Apple does have the best-selling tablet, there is plenty of demand for other models, just like in the smartphone market.
He said that there was a market for those who did not want to sell their souls to Steve Jobs and needed to buy something that was not fruity.
Thrive has a removable battery, plays high-definition videos and is designed for Web browsing, games and electronic books.
Tosh wants to launch additional tablet models later this year and might do one which can use high-speed mobile connections.