Apple can’t be bothered showing up at the event because there are not enough fanboys to guarantee it a standing ovation, however this has put the press in a bit of a quandary. How can the pro-Apple press report an event if Apple is not there?
Well according to Google News the tame Apple press® continues to mention Apple in every article anyway. Google is reporting that there are 1684 Apple CES related articles if you type in the word “Apple”. Obviously the number will be much higher than that.
One of the tricks is that every time someone mentions a tablet, the TAP will slip in a sentence or two about the “game changing iPad” as if Jobs’ Mob invented it and all the others are copying it.
They can then write shedloads comparing the new tablet to the iPad. In fact all the new tablets are much better than the iPad because they have lots of functions that the Jobs’ Mob tablet doesn’t, like connectors, and Flash. Of course these things are rarely mentioned, instead stories are all about Toshiba and its ilk jumping on the Apple bandwagon.
Then there are those such as John Davidson who writes a piece about how CES is haunted by the ghost of Apple “with bigwig electronics makers unveiling an array of products that largely take on the popular Apple products”.
He quotes an analyst who explains that although CES “is supposed to be about new and innovative products”what you’re going to see is the rest of the electronics world trying to catch up to what Apple is already doing.”
In other words CES is the place were people show that they are clever and innovative by copying Jobs’ Mob. Information Weak actually uses that in a headline and promises in that “Apple CEO Steve Jobs might just decide to steal CES’s thunder by talking about the next version of the iPad when the Mac App Store debuts January 6, the opening day of CES.” Yes because nothing stops US hacks writing about inovative technology faster than a vapourware announcement from Steve Jobs.
The LA Times did its bit for Apple failures by mentioning the Apple TV alongside the iPad and iPhone that other outfits will be competing against. After all the much ignored Apple TV is something that people really want to copy.
If you believe the LA Times, the smartphone and the tablet and the Internet TV were all invented by Apple and “The trade show, which officially kicks off Thursday, will be inundated with iPad-like tablet computers, iPhone-like smart phones and Internet-enabled televisions to rival Apple TV.”
Thus its reporters can maintain their Apple smugness and report other tech items as if they were Jobs’ Mob hand me downs.
What these newspapers and magazines do not understand is that the real world does not use much Apple gear. Such reporting, to their readers who actually know about technology, makes them look er, a little daft.