Superspeed USB can't take off without chipset integration

There’s a lot of hot air about blindingly fast USB that can transfer the entire contents of your shed to your laptop at about three billion terabytes per second, but a new report from In-Stat says we should all hold our horses: SuperSpeed USB isn’t going to take off anytime soon unless the chipsets are a’ changin’.

According to the report, SuperSpeed USB – which can offer bandwidth improvement ten times that of high-speed USB – will grow steadily to just under 30 percent of the USB market by 2014. Its success will initially be limited, and it will take time before the SuperSpeed USB will be integrated into the core logic PC chipset.

Brian O’Rourke, an analyst for In-Stat, says that USB has got to where it is today mainly because of core logic integration which let PC OEMs to offer it up for free. Without this integration, a new USB standard won’t become prominent for PCs.

SuperSpeed USB core logic chipsets should start shipping late 2011. From there, In-Stat thinks that shipments of devices packing SuperSpeed will rise over fourfold running into 2012.

With consumer devices such as digital TVs running with traditional USB – predicted to be 160 million by 2014 – it is a technology that is no longer found purely in geek territory. It is a shame, then, that the technology for higher speed is there but probably won’t find its way into the consumer mindset for a long while to come due to price, availability and as the In-Stat research says, initial chipset integration.