Smartphone boom keeping display manufacturers afloat

Demand for larger high-resolution displays is growing, due to the global boom in the smartphone market, according to a second quarter report by DisplaySearch.

The Quarterly Mobile Phone Shipment and Forecast Report revealed that larger screen sizes and higher resolutions were in high demand due to the flourishing smartphone industry, which is constantly pushing for larger and higher-quality panels.

Shipments of larger panels with higher resolutions were up considerably during the second quarter of 2010, with Samsung, AUO, and Chimei Innolux reporting increases of 26.7 percent, 11.4 percent, and 11.3 percent respectively.

The average display size for mbile phones increased to 2.3 inches, up by three percent in the second quarter compared to the first and by eight percent compared to the same period last year. LTPS-based panels, such as AMOLED and LTPS TFT LCD, also grew in average size by seven percent compared to the first quarter and 15 percent compared to 2009.

The QVGA (240×320) resolution dominated the market in the second quarter of 2010, with DisplaySearch estimating that it will rule 24.4 percent of the market by the end of the year. 

The WVGA (480×800 and 480×864) resolution also saw good progress, growing from 2.6 percent market share in the second quarter of 2009 to 5.3 percent in the second quarter of 2010, amounting to a 121 percent increase or 62 percent on the first quarter.

Revenue for main displays was up 14 percent on the previous quarter to $3 billion, which is also a three percent increase on the same period in 2009.

Shipments were up to 389.1 million, an increase of five percent on the previous quarter and eight percent on the previous year. 

Average selling prices for mobile phone displays also grew to $7.72, a nine percent increase on the same time last year.

“The strong mobile phone results in Q2’10 demonstrate the popularity of smart phones, which require higher resolution and larger displays to enable applications such as social networking, navigation, and web surfing,” said Calvin Hsieh, Mobile Phone Research Director of DisplaySearch. “This successful performance drove mobile phone main display revenues for the quarter.”