Recession over for PCs, sales expected to peak this year

The recession is over as far as PCs are concerned, with growth up by 27.1 percent in the first quarter of 2010 compared to the same period last year.

The International Data Corporation (IDC) revised its Worldwide Quarterly PC Tracker projection for 2010 to show growth of 19.8 percent after renewed spending in the commercial and consumer sectors.

Cheap portable PCs, such as netbooks and laptops, are dominating the market, but sales of more expensive systems, including desktop PCs, are also recovering, with a forecasted growth of 8 percent this year, the first growth since the second quarter of 2008. All-in-one PCs were touted as one of the major factors in the financial recovery of the desktop market.

While growth was strong across the board, emerging markets saw the most, with a 37 percent increase in the first quarter compared to the same period in previous years. These emerging markets are expected to grow a further 26.6 percent, while mature markets are expected to grow a healthy 13.6 percent.

The IDC’s revised forecast for 2010 is even more optimistic than before, with expectations that the market revenue for PCs will have a higher peak this year than in its previous peak in early 2008. It also expects portable PCs to continue to steal market share, garnering nearly 70 percent of all PC sales by the year 2012.

“Beyond continuing with the market recovery, 2010 will be a year filled with new formulations on what constitutes the PC experience,” said Jay Chou, research analyst with the IDC’s Worldwide Quarterly PC Tracker. “New devices such as e-readers and media tablets will pose disruptive challenges to conventional usage models while opening up intriguing possibilities in consumer and mobile business spaces. Aside from brute computing power, the value proposition of the PC will be increasingly measured by the flexibility with which it can meet the demands of content creation and content consumption as well as achieving optimal portability.”

 

 

 

 

 

 

 

PC Shipments by Region and Form Factor, 2009-2014
(Shipments in millions)

Region

 

Form Factor

 

2009

 

2010*

 

2011*

 

2012*

 

2013*

 

2014*

USA

 

Desktop PC

 

27.5

 

27.1

 

26.4

 

26.0

 

25.7

 

25.5

USA

Portable PC

42.6

52.8

63.9

74.9

85.5

95.8

USA

Total PC

70.1

79.9

90.3

100.9

111.2

121.3

             

 

International

Desktop PC

99.6

110.4

114.6

116.7

117.2

117.2

International

Portable PC

126.3

164.5

200.9

240.4

284.4

331.0

International

Total PC

226.0

274.9

315.5

357.1

401.6

448.3

                       

 

Worldwide

Desktop PC

127.1

137.6

141.0

142.7

142.8

142.7

Worldwide

Portable PC

169.0

217.2

264.9

315.3

369.9

426.9

Worldwide

 

Total PC

 

296.1

 

354.8

 

405.9

 

458.0

 

512.8

 

569.6

* Forecast data
Source: IDC Worldwide Quarterly PC Tracker, June 2010

PC Shipment Growth by Region and Form Factor, 2009-2014

Region

 

Form Factor

 

2009

 

2010*

 

2011*

 

2012*

 

2013*

 

2014*

USA

 

Desktop PC

 

-12.3%

 

-1.4%

 

-2.7.%

 

-1.5%

 

-1.2%

 

-0.7%

USA

Portable PC

24.6%

23.8%

21.2%

17.1%

14.2%

12.1%

USA

Total PC

7.0%

13.9%

13.1%

11.7%

10.2%

9.1%

             

 

International

Desktop PC

-12.3%

10.9%

3.8%

1.8%

0.4%

0.1%

International

Portable PC

16.6%

30.2%

22.2%

19.7%

18.3%

16.4%

International

Total PC

1.8%

21.7%

14.8%

13.2%

12.5%

11.6%

             

 

Worldwide

Desktop PC

-12.3%

8.2%

2.5%

1.2%

0.1%

-0.1%

Worldwide

Portable PC

18.5%

28.6%

21.9%

19.1%

17.3%

15.4%

Worldwide

 

Total PC

 

3.0%

 

19.8%

 

14.4%

 

12.8%

 

12.0%

 

11.1%

* Forecast data
Source: IDC Worldwide Quarterly PC Tracker, June 2010