Price war looms in desktop monitor market

The desktop monitor market in Europe is on the rebound, to the relief of vendors, distributors and dealers everywhere. But recovery is fragile and a price war is ahead.

According to market research firm Meko, sales grew by nine percent year on year, amounting to over 11.5 million units in EMEA during the first calendar quarter of this year.

The market for desktop monitors had already shown signs of recovery in calendar quarter four of 2009 – it rose year on year in that period by 6.6 percent.

Andy Barker, senior analyst at Meko, told TechEye: “The monitor market is at last showing gradual recovery but the increases are against poor trading period in 2009. We are doubtful that, in value terms, it will be positive.”

He said that corporate refresh rates grew because Windows 7 projects were being implemented.

He warned that the recovery is “fragile” and trading conditions remain “challenging”.

There are signs a price war is developing between the brands – those that did well in Emea are AOC, LG, NEC, HP, Dell and Benq. But Samsung, Acer, Hannspree and Fujitsu saw year on year declines.

AOC showed record growth of over 150 percent year on year, he said.