PC sales in China will boom

While the PC market is in the doldrums, particularly in Europe, analysts at Displaysearch have been consulting their tarot cards and are convinced that China will make everyone happy again.

It claims that PC market shipments, which include desktop PCs, all-in-one PCs and mobile PCs, are growing at a faster pace than any other region of the world.

Shipments of displays for all PC types will grow from 80 million units in 2010 to 95 million in 2011, including do-it-yourself (DIY) and whitebox PCs.


Idesktop decline in china


It points out that the Desktop are king in the Chinese PC market, with an estimated 57 per cent of the China market in 2011. This varies greatly from developing economies like the US and more evolved but crisis ridden regions such as Western Europe which have seen a slight shift towards mobile PCs since 2007.

Robin Wu, DisplaySearch China PC/IT analyst said that China was already the biggest market for monitors and desktop PCs as a result of the rapidly developing economy and greater disposable income for consumers.

He said that shipments in rural areas were gradually increasing and the current low notebook PC penetration in the region.

Wu said that China’s DIY market consists of self-built PCs are self-built PCs carry no major brand name and are simply the sum of their components.

Since a monitor is purchased with each DIY kit, display shipments are the best indicator for tracking the market.

It looks like domestic PC brands like Lenovo, Acer (Taiwan), Haier and Hasee have been trying to try to shift consumer purchasing behaviour away from DIY to pre-configured bundles. As a result these bundles are being replaced by all-in-one PCs such as AIO desktop PCs, notebooks or tablet PCs.

However Wu said that the DIY market is entrenched in China and foreign PC brands like Dell, HP and Apple are finding it hard to compete against domestic PC brands and the DIY space.

DIY shipments for 2010 were approximately 25 million and are a third of the total desktop market. Lenovo was the leading brand, with 17 per cent of the combined desktop and AIO segments, Wu said.

Following the worldwide PC market trend, mobile PC shipments are forecast to grow and capture market share from desktop PCs in China, from 29 million units in 2010 to 70 million in 2013, Wu said.

China’s total PC market share will increase from just 15 per cent of the global PC market in 2008 to 23 per cent in 2017, putting this region at the same level as North America. As in other regions, tablet PCs will become more acceptable as a consumer PC and continue to take share from other mobile PCs, Wu claims.