Panasonic desperate to lead the way with 3D TV

Panasonic is desperate to become the market leader in 3D TVs, so it’s going to make sure every large flat panel TV it sells in Japan, over 42 inches, will be 3D standard.

It’s bringing out a 42 inch all in one model which will sell for a paltry 390,000 yen – or about $4,500. Anything else the company brings out will be 3D capable too. It’s got a few other lines coming out as well, including what it says will be the world’s first TV to be able to record and play back 3D images – if there was anything to record, or play back.

Panasonic reckons that the market for 3D TVs in Japan will hit close to one million units this year. Shiro Nishiguchi, executive officer, says that with new stock on the way out it wants to target a “50 percent market share”.

It’s got a long way to go if it wants to get that 50 percent. Research firm BCN says that Panasonic’s share is just at about 35 percent, compared to Sony at over 50 percent, reports Nikkei. So Panasonic is getting around the dire figures by making literally ALL of its new large, flat panel TVs 3D capable.

James Cameron’s to blame for all of this. 

Meanwhile, a Japanese analyst firm, Fuji Chimera Research Institute, thinks that it’s a sunnny outlook, ish, for 3D globally. Shipments of 3D laptops and tellies are going to be going strong just this year, with 4.5 million and 500,000 units shipping respectively.  While they may ship, it’ll be interesting to see how many remain on the shelf. 

Over here in Blighty, department store John Lewis was houseproud of being the first shop to flog 3D tellies. It sat and sat and sat in the display room while the company’s PR tried to raise some fanfare about the first 3D telly in the country. When it finally sold the thing, about a month later, it felt the need to issue another statement. 

There will be 130 million 3D tellies shipped by 2020 reckons the firm. It thinks that as big electronics players like Panasonic, Sony, Sharp, Samsung and LG all push to make 3D standard broadcasters and content providers will be forced to follow suit and have their shows, movies, video games or whatever be 3D-ready.

Thanks to Nintendo’s 3DS being on the way, if it’s released within the year handheld 3D capable game systems should reach the five million line. 3D mobile phones will clock in at 400,000 altogether this year but as smart phones get, er, smarter and demand increases, shipments should hit 150 million in 2015 and 220 million by 2020.

3D is pretty nifty but as for it becoming the standard within ten years, we’re not entirely sure we want that. We’re simply not ready for 3D Dot Cotton and wearing sunglasses indoors is only acceptable if you’re the Blues Brothers, and even then it’s a dangerous game.