One in five TVs sold stateside will be 3D by 2013, says report

3D is the hottest thing happening in Hollywood according to research by In-Stat.

In a market report the company said 3D had found its way to the US consumer electronics market. It predicted that by 2013, one in five new TVs sold in the US will be 3D and year-over-year shipment growth will be 231 percent  between 2010 and 2011, resulting in a doubling of the US installed base of units for 3DTVs from 2010 to 2011. 

Stephanie Ethier, In-Stat analyst, said: “High definition did create a wave of activity in the US market, not seen since the introduction of colour.

“3DTV promises to be the next significant innovation wave for living room entertainment.”

Innovation wave – right. What that means is it reckons 3D will be the next big thing. 

However, Goksen Sertler, senior analyst at Meko said the figures were a “little bit aggressive”.

“You have to look at the market share in terms of TV sizes as well as the 3D aspect and 231 percent isn’t definitive of total shipments,” she said.

“Meko’s European forecast for Stereoscopic 3D TVs in 2011 is 7 percent of the total
flat TVs in Western Europe. This would mean a 290 percent year -on -year increase from 2010 shipments,” she added.