NHS magazine fingers Telegraph, Daily Mail in bogus iPad story

The NHS has accused he Daily Telegraph  and the Daily Mail  of deliberately inserting Apple adverts into a story which never mentioned them.

A story about tests on mice claimed that boffins have proved that if you used an iPad at night you would get depressed.

The yarn was based on an animal study that aimed to investigate the effects of abnormal exposure to light on mice. The Daily Telegraph implied that once mice started using iPads, listening to Coldplay and started to convince other mice that the technology was superior, they started to feel a little out of sorts at night.

The theory was that the iPads were exposing them to abnormal light patterns which were activating stress hormones, which the researchers say are linked to depression.

The NHS in house magazine looked into the claims and said that the conclusion is interesting because, unless the mouse starts listening to the earlier music of The Cure, it is jolly tricky to tell if the rodent is depressed.

While the NHS seems to think that the original study that the Daily Telegraph story is based on had some merits, it said that the actual iPad link appears to have come from the reporter’s heads.

The NHS magazine cannot work out why the Daily Telegraph, and the Daily Mail, who both posted the story, both mentioned iPads when the original research didn’t.

The magazine had an interesting theory that it was all to do with search engines.

It thinks that the term ‘iPad’ is one of the most searched for terms on the internet. A story containing the term will therefore rank highly on search engines.

In actual fact, even if mice did get depressed using an iPad, the study does not conclude that humans will go the same way.

The NHS report said that staying up all night using an iPad or laptop on a regular basis could make you sleep-deprived and this could make you depressed. However, so could a night out drinking and no one considers this much of a problem.