Manufacturers slash ultrabook production

More clouds are overshadowing the early days of Intel’s Ultrabooks, with reports that two of its main manufacturers have already slashed orders.

Asus and Acer have both dropped their orders substantially after some initial feedback from customers.  Originally orders sat between 250,000 and 300,000 units per month, but have fallen to 150,000-180,000 thanks to unsatisfactory sales, according to DigiTimes sources.

A problems is that, at the moment, the early Ultrabooks bear more than a passing resemblance to Apple’s Macbook Air. The price tag isn’t too different either.

Until the price can be competitive against both the low and high end it’s unlikely Intel will hit its goal of 40 percent market penetration in the near future. 

Cheap-as-chips laptops can be picked up for around the $500 mark, but an Ultrabook with all the trimmings will go for roughly $1,500. The prices will come down, or at least Intel hopes so after pumping hundreds of millions of dollars into limiting production costs. It won’t be until the launch of Windows 8 that real demand will begin to ramp up.  .

This rejuvenation of the old Wintel partnership will see agreater emphasis on a tablet-like operating system, one of the main selling points of the Ultrabooks, and will likely be a real test of whether Intel’s hope for keeping the notebook market afloat is destined to succeed.