Low demand knocks flat panel TV market expectations

Expectations for shipments of flat panel displays are said to have been lowered by between 10-15 percent as compared to business plans due to a curb in demand from Europe and the States and the impact of China’s Economy Stabilisation Policy.

But this still means that there will be a growth of 6.6 percent year on year with shipments up to 48 million units, with 44 million in LCD TV and the remaining four million in PDP TV shipments.

LED backlight models continued to account for an increasing number of LCD shipments, with 32 percent of the total LCD market during the first quarter of this year.

Compared to the previous month however this represents a 32.5 percent reduction in shipments, largely attributed to a smaller number of production days during the Chinese holiday, with 12.8 million units, 90.1 percent of which were LCD TV and 9.1 percent being PDP.

Broken down by manufacturer, Samsung, which also announced the mass production of transparent LCD screens yesterday, claimed first position with 20.5 percent of the market, then LG Electronics at 15.8 percent and Sony at 9.2 percent.

In terms of LED sets, Samsung grabbed a 25 percent share, followed by LG Electronics and Sharp at 14.9 percent and 13.5 percent respectively, while the shipment share seen by Vizio is said to have increased by 8.8 percent month on month to 52.7 percent.

Displaybank analyst Jusy Hong noted that the second quarter of 2011 are set to grow slightly “even under the unclear global market situation”, with 46 million units shipped withproducers launching new products as they efforts to “catch up to the original business plan”.

TechEye also caught up with our regular go-to-guy for longer-term market analyst in the flat panel sector, Mr David Icke, who was, as always, rather pessimistic for the 2013 market.

Monthly Flat Panel TV Shipment and M/M Trend (Mil. units):