LG expanded its share of the market to 22.7 percent in the third quarter, knocking Sony from its previous place as the top dog. LG held the top spot in the first quarter and fell to third place with a share of 21.1 percent in the second quarter, but now it’s back with a vengeance.
LG’s rivals Samsung and Sony came in second and third place this time round. Samsung had a 21 percent market share, down from 22.7 percent, while Sony had 20.8 percent, down from its previously dominant position of 27.1 percent in the second quarter.
Panasonic had an even better time, nearly doubling its share in the region from 6.7 percent in the second quarter of 2010 to 11 percent in the third quarter.
Local Indian brands, such as Videocon and Onida, also saw some growth, but not to the same extent as the major firms.
The Indian TV market accounts for 45 percent of the total Asia Pacific TV market, so it’s no surprise that these companies are continuously vying for a larger share. Flat panel displays are becoming a bigger part of the TV market in India, rising from an 18 percent penetration rate in the second quarter to 23 percent in the third.