LCD TVs to see substantial growth over next four years

LCD TV shipments are expected to grow to 188 million units this year, with shipments hitting 260 million units by 2014, according to the DisplaySearch Quarterly Advanced Global TV Shipment and Forecast Report released today.

What makes the new figures so striking is how much of a turnaround there is in the TV market. 2010’s total TV shipments are up 15 percent to 242 million units compared to only 2 percent last year at just over the 200 million units mark.

LCD TVs accounted for most of the 15 percent total growth, up 29 percent to 188 million units and stealing over 50 percent market share in most regions compared to other forms of TV screens. Reasons for the strong growth could include the World Cup, the digital TV transition in many Western European countries, and new TV technology such as LED-backlit LCD TVs and 3D TVs.

China is seen as one of the most successful markets for LCD TVs, but growth there was down this year, despite global economic recovery. Growth was still high at 35 percent compared to the same time last year, but 2009’s year on year growth was up 119 percent.

Japan has also been a strong market, with LCD TV shipments expected to rise 36 percent by the end of the year, which is three times faster than other markets in the US and Europe. Emerging markets like India and Latin America are expected to see substantial LCD TV growth within the next four years.

LED-backlit LCD TV shipments are expected to reach 37 million units this year and account for 20 percent of all LCD TVs shipped in 2010. 90 percent of these will use an edge-type backlight, with the remaining ten percent using a full array. CCFL-backlit LCD TVs will lose market share over the next few years, with forecasts seeing it having less than 20 percent by 2014, down from its current mark at almost 75 percent.

Plasma and CRT TVs also saw growth, despite previous predications that LCD TVs would crush other TV growth. Plasma screens saw growth of 24 percent in the first quarter of 2010 compared to the same time last year. The expensive nature of LCD TVs is cited as the reason why people wanting to upgrade their telly are choosing the cheaper plasma alternative. DisplaySearch has revised its 2010 plasma TV shipment forecast to 16 million units in light of the above.

DisplaySearch TV shipments chart