Microsoft’s chief operating officer and chief financial officer Dennis Durkin made a bit of a mistake when he was quoted about Kinect’s capacity for monitoring your living room in order to provide advertising data.
He seemed to suggest that Kinect could tell the Imperium how many people were in the room when an advert was being shown and how many got up and went to the loo.
We guess it could also show how many people made a rude gesture when an RIAA advert or a party political broadcast was shown.
However this week Microsoft packed off a statement to the Wall Street Journal which admitted that Kinect was not really big brother and that the Imperium was not spying on you.
It said that the “Xbox 360 and Xbox LIVE do not use any information captured by Kinect for advertising targeting porpoises.
Apparently Microsoft has a “strong track record” of implementing some of the best privacy protection measures in the industry.
“We place great importance on the privacy of our customers’ information and the safety of their experiences,” an embarrassed Imperium apparatchik said.
Durkin never said that the technology is being used now he just said it could be used in that way. It is unlikely that it ever would be. Microsoft needs people to buy the gear. The idea of having a camera in people’s living rooms that beams data back to a central service for ad reasons is just not something that anyone in their right mind would want. Well, unless they were Apple fanboys and Steve Jobs said it was “super, cool and magical”.