For a while now, the iPad has been seen as a rival to the Kindle because you can read an ebook on the beast.
However new figures from Amazon show that many of its buyers are actually iPad owners, which begs the question, if the iPad was a great way to read a book, then why get a Kindle?
Amazon CEO Jeff Bezos said that the Kindle is a companion to more expensive LCD devices like the iPad and assorted Android tablets, more of which are due to arrive in 2011.
He said that many who are buying Kindles also own an LCD tablet. Tablets are being used for games, movies, and web browsing and while Kindles are for reading, he said.
The reason is that the Kindle weighs less and has the paper-like Pearl e-ink display that reduces eye-strain.
It doesn’t interfere with sleep patterns at bedtime, and works outside in direct sunlight, it also does not go through battery very fast.
Bezos claimed that the Kindle’s $139 price point was important too. It is low enough that people don’t have to choose.
Many had seen the rise of tablets as the kiss of death for Kindle and other eInk products. However it looks like they will have a place in the mobile revolution. The iPad and its ilk though are getting less relevant – unless someone comes up with a hybrid LCD, e-ink screen.