High-tech cartoons such as “Mars Needs Moms” are turning viewers off because they they creep people out.
Robert Zemeckis uses motion-capture technology, where actors are covered with dots and skin suits. The dots provide the frame, and the rest is filled in with computerised graphics. However his latest movie “Mars Needs Moms” has bombed at the box office and movie experts are wondering why. Well other than the fact it is awful.
According to USA Today, it seems that audiences don’t like the effect and are opting for lower tech cartoons instead.
Shrinks claim it is all due to a psychological theory called “uncanny valley.” This theory states that we are attracted to inanimate objects with human traits. As the object looks more human we are attracted to it. However if it crosses a like and looks too human, we suddenly become repulsed.
Our brain starts to notice flaws and it suddenly make us uncomfortable.
In Mars, people have been complaining about the eyes and the skin texture. People think that foreheads are so frozen it looks like the characters have overdosed on botox.
Walt Disney it appears is not that impressed either. It has shut down the Zemeckis-run company ImageMovers Digital, which made “Mars,” to cut costs and axed plans for him to make “Yellow Submarine.”