Former Microsoft man talks up the death of the PC

Former Microsoft employee turned Benjamin Franklyn VMware’s  Chief Executive Paul Maritz, has been telling the world+dog that the computing industry is entering the post-PC era.

Maritz was once King of Microsoft’s Windows empire until he betrayed the Volish nation and went scampering to the outfit’s sworn enema VMworld.

“Steve Jobs likes to say we’re entering the post-PC era,” Maritz said at Vmware’s annual shindig. “We agree with that.”

The shift in consciousness is dramatic. Maritz was once the third most powerful person in Microsoft behind Bill Gates and Steve “there is a kind of hush” Ballmer. He was the bloke who oversaw the rise of the PC in the first place.

Maritz said that the world needs to create technology that embraces a world where people are tapping into the Web and applications from a wide variety of devices.

He claimed that in three years, more than 80 percent of the devices that connect to the Internet won’t be Windows-based PCs.

It has been ten years since Maritz left the VoleHill and he has been waking up every morning to fling darts at Steve Ballmer. At the same time Vole is not being exactly cuddly to the outfit. To coincide with VMworld, Microsoft launched a new ad campaign which has a pop at VMware’s out-of-date pricing policy. It stars a 1970s sales executive flogging virtualisation technology from the back of a van.

Maritz said that the PC era was about automating white collar work. However workers were now using computers differently to connect via social networks and Internet applications.

People under 35 don’t sit behind desks or lovingly create documents, Maritz claimed. Instead they were moving to a “post-document era.”

He said that VMware was not “immune from cloud fever,” which is an illness which makes people believe that storage is actually interesting.

Maritz talked about his outfit’s vSphere 5 platform, part of a cloud infrastructure suite designed to improve manageability, washability, scalability, reliability and sense and sensibility.

He said that VMware is also stepping up efforts to lure developers to its vision for next-generation applications. They have stuck out traps loaded with tickets to beer pong events.

Maritz believes that younger developers, the ones who are creating the applications for the cloud, don’t want to deal with “low-level housekeeping.” They usually want their mums to do it.

So he is peddling vFabric application framework, which includes tools for developers easily create applications and do the dishes.

Maritz claimed that developers have revolted against complexity and were calling for NATO airstrikes against the tyranny of difficult things.

More of his speech can be found on Cnet