LED backlighting is continuing to rise, with nearly 20 percent of LCD TVs sold in the US in the third quarter containing the technology, according to a report from market researchers at iSuppli.
LED-backlit TVs made up 19.6 percent of the TV market in the third quarter, up 1.7 percent from 17.9 percent in the second quarter and up four percent from 15.6 percent in the same period last year.
The growth of the technology comes from consumers wanting the better picture quality, color saturation and power savings that LED-backlighting offers, according to Riddhi Patel, principal television analyst at iSuppli.
Cold cathode fluorescent lamp (CCFL)-backlighting is still the dominant technology for LCD TVs, however, growing 0.7 percent in the third quarter from 64.6 percent to 65.3 percent, effectively amounting to two thirds of the market.
Both the LED and CCFL increases meant that older display technologies, like plasma, rear projection and cathode ray tube (CRT) fell. Plasma TVs saw the biggest fall, down from 14.2 percent to 13.5 percent, a decrease of 0.7 percent. Rear projection and CRT TVs also dropped to 0.9 percent and 0.7 percent respectively.
Size matters, according to the survey, with the 40-inch to 49-inch size range making up the largest group of LCD TVs, with 44.8 percent of people purchasing within this category. The 30-inch to 39-inch range had a healthy share of 23.2 percent, with iSuppli believing much of these sales were of 32-inch sets.
Internet-enabled TV also saw strong interest in the third quarter, with almost half of TV sets bought featuring the technlogy. For those who availed of Internet TV, YouTube was the dominant website that was accessed, followed by Netflix.