EMEA printer shipments rise in Q3

Printer shipments across Europe, the Middle East, Africa and Central Asia grew 11.1 percent from the same period a year ago.

According to market research company Context, this compares favourably to the previous quarter, where sales grew 6.2 percent compared to 2009.

Leading the growth was an increase in sales of copier-based multi-function printers (MFP), with year-on-year unit shipments increasing 32.7 percent in Q3 2010. This growth is down to businesses consolidating fleets in the search for lower printing costs.

It was also good news for the all-in-one (AIO) sector, where laser printers grew faster as prices fell. AIO laser printer shipments were up 26.8 percent in Q3 2010 compared to this time last year, while AIO inkjet printer shipments grew four percent over the same period.

In Western Europe copier-based MFP sales were even higher, with the company claiming that units shipped increased 52.3 percent in Q3 2010 compared to the same period in 2009. AIO laser printer sales were up 19.3 percent, and single-function laser printers up 18.7 percent.

Jeremy Davies, CEO and co-founder at Context, said: “The fastest growing region was Central Asia, with shipments into the region growing 35.8 percent in Q3 2010 compared to a year ago.”

He said this was due to an increase in sales of copier-based MFPs, with units shipped up 68.8 percent, and also AIO laser printers, where year-on-year sales grew 53.9 percent in Q3 2010.

Meanwhile, unit shipments grew 6.5 percent in the mature Western European markets, approximately the same rate of growth as previously when sales in Q2 2010 grew 5.9 percent compared to one year ago.

HP triumphed in this sector, leading sales in Q3 2010 across all EMEA and Central Asia regions with a 15.6 percent share of total units shipped. This was up from 12.6 percent in the previous quarter. In second position was Canon with 5.5 percent of the share, followed by Epson with 4.8 percent and Samsung with 2.7 percent.

Brother scraped the barrel with a two percent share.