Early Intel Ultrabook sales don't show Eastern promise

Although it’s still a tad too early to say, a report out of Old Taipei is suggesting that the much touted Ultrabook design isn’t doing particularly well.

According to Taiwanese wire Digitimes, products from Acer and Asus are being hampered because they just cost too much.  Digitimes said that 11.6-inch and 13.3-inch Ultraboks are over the $1,000 mark.

That’s costlier than the Apple Macbook Air. The Taiwanese giants had wanted Intel to keep the bill of materials (BOM) below $1,000, and earlier this year expressed some alarm at the prospect of having to sell machines at that price.

Intel has set up a $300 million fund to promote the Ultrabook, and its official response is that prices of the machines will drop as next gen processors – Ivy Bridge – become available.

Digitimes claims, here, that the Taiwanese giants are holding back on making more Ultrabooks until the market becomes a bit more stable and Windows 8 makes an appearance in the marketplace, maybe early next wire.