For some reason, the TAP seemed to think that the tablet was not doing well simply because its customers were not dumb enough to queue outside a shop in the dead of night waiting to buy it.
The long queue is an Apple thing.
It is for people who are not trying to run a business and have never heard of a thing called pre-order or the internet. Given that these are the types of people who for years found more than one mouse button challenging, their buying habits are hardly going to identify if a product is successful or not.
However that has not stopped the TAP going to town on “RIM’s failure”.
RIM is not going to sell a lot of its tablets to consumers anyway. With the outfit’s links to businesses, most of its Playbooks will end up in the very market that Apple wants most – the business punter.
If the Playbook is selling well we hardly expect to see the CFO of a Fortune 500 business queuing up outside Best Buy chanting “RIM, we love you! “
The Indo Asian News Service, which was one which hinted at a failed product, had to admit buried deep down the story that most of the stores reported huge pre-sales of the gadget, but wrote this off as meaning that “the frenzy was missing”.
Some of the best selling products in the world did not require Frenzy or hysteria to sell them.
Frenzy results in you taking home a product which needs a rubber band to work and means you have to keep shouting to others that you actually did not buy a lemon.
We would be surprised if the Playbook did particularly well.
It has been released in a rush and it can only be used if you have another RIM product in the house. Since most of RIMs customers do have a Blackberry that might not be a problem, however it does kill off the possibility of RIM getting new punters.
Other than that it is a nice bit of gear. Even the paid Apple Press Office, which was once a serious newspaper called the New York Times, had a kind word to say about it.
David Pogue, who has a tragic medical condition which prevents him from handling non-Apple gear without throwing-up violently, admitted the Playbook “looks and feels great”.
He had to say that all the good stuff came from Apple’s ideas, well other than the ones that obviously didn’t.
He liked the wireless file transfers and the BlackBerry Bridge Bluetooth connection to a BlackBerry smartphone, which you can’t get on Apple gear. We notice he failed to mention you could use the internet properly because RIM does not ban Flash.