The BBC has announced that it will be broadcasting its first 3D programmes at Wimbledon this year.
Unfortunately 3D is still in its infancy, and experts at Intel agree that there are many sports which are not suited to the format.
The free broadcast will be available to anyone with a 3D set and access to HD channels. Millions will tune in, as long as viewers are not put off by the lightning pace of the game, particularly now that Tim Henman has hung up his racket. It could make them even more dizzy than usual when gazing at their top of the range telly.
TechEye was reliably informed by Genevieve Bell at Intel that fast paced sports are a nightmare to watch in 3D, and are more likely to make viewers dizzy or feel ill. Fans of the technology will dismiss it as nonsense but 3DS complaints and returns speak for themselves.
Not to mention that, socially, 3D isn’t ideal until someone figures out how to create workable and pleasing glasses-free displays. The BBC will say it will be for archiving purposes if nothing else.
However, TV analyst at Meko, Goksens Sertler, believes it’s a good opportunity for the BBC.
“Consumers are aware that the technology is getting better and evolving,” she told TechEye.
“So if it is correct that fast-paced sports are more difficult for viewers then it will not drive consumers away.
“Everything is improving, both the TV technology and the camera technology, so consumers are aware that if it is not ready yet then they will try again when it is better.”
While there are doubts over whether the technology is good enough yet for the public to truly embrace it, Sertler believes that it is important for organisations such as the BBC to move quickly to add content.
“Waiting for another event is perhaps worse, an event like Wimbledon is the perfect sort of event and special experience to draw people to 3D. But it is important that the BBC get it right.”