Apple takes market share for tablets

Global tablet shipments reached over 4 million units in the third quarter of 2010, analysts have said, and surprise surprise, Apple’s top dog, for now. 

According to Strategy Analytics, Apple took the reigning crown capturing 95 percent of the global share and beating Android into second place. Android took just two percent of the global market share in Q3.

But Apple has so far been the only real contender in the market with a fully tablet-compatible Android not entirely ready until early 2011. No tablets available have come close to the iPad – much like Apple’s early smartphone dominance with the iPhone

Total global tablet shipments grew by 26 percent in Q3, pushing shipments up to 4.4 million. The United States was found to be the world’s largest tablet market during the quarter by far, but demand is also emerging in Western Europe and Asia.  

Analysts predict that the Android share will rise in the fourth quarter as more models, such as the Samsung Galaxy Tab, enter the market. We’re not convinced the costly Galaxy can make a significant dent just yet – wait until Gingerbread in 2011 and like with the phone game the market will offer some serious competition, albeit a little later than they’d probably like.


Neil Mawston, director at Strategy Analytics, said: “The tablet wars are up and running. Apple has quickly leveraged its famous brand, an extensive retail presence and user-friendly design to develop the tablet segment into a multi-billion-dollar global business. Android, Microsoft, MeeGo, webOS, Blackberry and other platforms are trailing in Apple’s wake and they already have much ground to make up.”