Amazon to buy touchscreen firm – report

Amazon image, a lass using the KindleThe New York Times reports that Amazon is set to buy a touch screen tech company called Touchco.

The startup hasn’t yet produced commercial products but, the report said, is using a tech called interpolating force sensitive resistance – a much cheaper answer than capacitive touch screens used by the Apple iPad.

A quick visit to the Touchco web site reveals a notice that says: “Thank you for your interest in Touchco. As of January 2010, the company is no longer doing business.”

According to the NYT, the technology is designed to work with LCD screens, meaning that it’s possible it would fit well with future versions of Amazon’s Kindle e-reader, particularly a colour version.

If Amazon can get a product to market quickly, it may well be able to undercut Apple’s iPad  and secure a firmer position in the market. Here’s the NYT report.