Acer's notebook prices head skyward due to component shortage

Acer has announced that it may have to raise prices of its notebooks due to component shortages following the Japanese earthquake, with tablet PC and smartphones likely to be hit too.

It looks like a rise in the second half of the year is on the cards, with current inventories of Japanese-made components set to last until just the end of next month, according to Acer president for Taiwan operations Scott Lin.

Although some Japanese facilities have now resumed production to varying degrees, it is thought that they will be scarcely able to cope with the building demand.

This has meant that consumers have jumped on remaining products before a price hike, causing a three-fold rise in the company’s sales Lin said, according to Taipei Times.

Lin also pointed out that the company is working aggressively in the tablet market, though the firm’s priorities currently lie in the notebook sector, meaning that smartphone and tablet shipments could in turn be affected by the component shortages.

However the full impact is yet to be revealed, with Acer needing time to accurately estimate the effects of a component shortage on the tablet and smartphone sectors.

But the tablet market is still very much in Acer’s sights, with Lin declaring that the “war of the tablets has just begun”.

“It isn’t Acer’s and Asustek Computer’s battle against Apple. It’s the Google-led camp confronting Apple,” Lin said.

Despite the setbacks, Lin says he is optimistic about tablet sales and achieving the company goal of reaching 5-7 million units, pointing out that the company orders are still coming in via internet and retail channels, giving some reason for optimism in Acer’s difficult position.