Acer taps into enormous Russian market and comes out on top

While some manufacturers are looking to flog their goods in developing markets like China and India, Acer has been making a killing flogging gear to the Russians.

According to IDC Acer grabbed top-spot positions in both desktop and notebook segments of the Russian PC market.

In the second quarter of 2010, PC shipments in Russia amounted to 2.23 million units, which was up 67.1 per cent on last year, according to IDC.

The top-5 market leaders have been fighting it out in Russia but the world leader, HP has never been able to get past the number three slot. Acer is number one with Asustek at number two.

Acer has lagged behind HP in the first quarter of 2010 in the desktop market, but last quarter, the duo of leaders swapped positions.

Total desktop PC shipments in Russia were 862,000 units in the second quarter, up 1.5 percent sequentially and up 21.6 percent year on year.

Notebook shipments last quarter totalled 1.37 million units, which corresponded to a record 61.4 per cent of the Russian PC market as a whole, IDC said.

The notebook market in Russia was more than twice as big as that in the second quarter of 2009, while the sequential growth was about 4.6 percent.

Mini-notebooks are a big seller in Russia with sales of the little beasts increasing from 17 percent in the second quarter of 2009 to 22.9 per cent.

The Russian market is unusual in that few manufacturers have actually targeted it, even though it has a huge population base. Some of the more expensive hi-tech companies, such as Apple, have died a death trying to flog gear to the country.