3D TV makers start to panic as sales slump

A number of the biggest names in manufacturing LCD TVs is throwing money at broadcasting and production companies in a bid to create so-called content which is worth splashing out for 3D specs, or not, as there is no standard.

According to the Wall Street Journal, Sony will throw money at a drama about how air traffic controllers regulate planes flying into Narita airport. It will be called Tokyo Control and will be a drama so we can expect some sexual content, pixellated out, we guess. Panasonic is also throwing good money away, the Journal article (sub required) reckons.

The whole world has gone 3D crazy – except for people who appear not be buying kit in their droves. There are also problems in that a percentage of people can’t detect 3D, whether or not they are wearing the right kind of spectacles or not.

While VCRs appeared to have become popular because of pornography, we didn’t attend the Adult Show at Las Vegas last week, although a staffer did – perhaps pornography will blaze the trail for the Sonys and the Toshibas of this world.

Getting people excited about 3D appears to be quite difficult – and it’s mostly because of the lack of content available, as well as technical problems and a lack of standardisation which doesn’t make one want to shell out valuable quids or dollars just so you can watch, or maybe not watch, Tokyo Control.

The health problems don’t seem to be accurately delineated, as yet, while the social implications of wearing 3D specs and sitting in exactly the right place in a living room doesn’t take into account small kids who are always throwing themselves around. Even Nintendo, famous for its babysitter consoles, issued a warning against small kids watching the 3D device it wants to premiere this month and next.

2D TVs are actually OK. Not as good as radios or books. But if you can wrest your eyes away from the iGoggle box, you might actually find that reality always 3D for us humans and we don’t all have to enter a virtual world that precludes conversation with other people so that we can stay forever sheltered from the scary world out there without iPods, without Kindles and without other illusions that separate us from other people. We are not consumers, although we eat up stuff. We are people. About time the vendors thought about that. Marketing is not everything, and possibly not even something very much at all apart from a way of bamboozling folk.

No man is an island, said John Donne [Who he? Dead?].

But today, everyman and everywoman, far from being stars, are  isolated in their own pods. If the 3D manufacturers manage to produce a drama worth watching, we’d be very surprised. The real drama is the failure of manufacturers’ hype to make us all buy their rubbish, just because they’ve invested too much in fabrication plants that produce glass we don’t necessarily want. Marchitecture, I coined the word.