3D telly will boom next year claim manufacturers

The debate over 3D rages on as shipments of 3D LCD TV panels double in the first quarter of 2011, with industry claims that this is the year that the technology will become commonplace.

Most punters are scratching their heads over whether to shell out the cash for a 3D TV.  There is little content available in terms of TV programming, and badly retrospective fitted 3D films, incumbent headaches or dizziness.  The worst thing is the need to impersonate Bono from U2 while watching any 3D content thanks to the necessity to wear sunglasses indoors.

Of course it is not all doom and gloom with 3D TVs, but regardless of whether the public is ready to have the technology foisted up them the panel makers will step up pressure to drive uptake of the technology.

According to DisplaySearch figures, it is expected that 3D LCD TV panel will continue to bite into 2D shipment share throughout the year, with just over a fifth of all LCD TV panels shipped being 3D enabled by the start of 2012.

The figure during the first quarter of 2011 stands at 3.9 percent of shipments – 1.9 million units – a jump from 1.6 percent in the final quarter of last year.

This is forecast to more than double again during the second quarter of this year according to industry predictions, meaning that whether the public is interested or not the push towards 3D sets goes on.

But whether this will translate into sales is another thing.” Meko analyst Bob Raikes told Techeye that if f panel makers want to ship that many then they can, but it is a case of at what price they can sell to attract customers and still make business sense,

Raikes says that at the moment the industry is “desperate to get more money being spent on TVs as there is not much money going into the market.”

“This is due to, for example, the move towards the public purchasing larger and larger sets slows down, or even in the US where tablets are beginning to cannibalise the market for secondary TV sets,” Raikes says.

However he believes that the industry is shooting itself in the foot by putting so many new features on the market in order to attract more revenue, also making noise about LED sets and Smart TVs.

Instead Raikes believes that if sales are to match the shipments been forecast by panel makers then it is likely to on the basis of future-proofing rather than for immediate use, which is a possibility pointing to the fact that many have bought 3D sets despite not owning the  glasses.

But while panel makers attempt to persuade us to hand over cash for a new 3D set, Raikes thinks it could yet be some time before the technology actually becomes commonplace.

“This will not happen until glasses free technology becomes widespread and when people will actually watch TV in 3D regularly. This is not likely to be widespread for a number of years.”