3D LCD panel shipments are still growing, according to the latest figures from NPD Displaysearch, managing 27 percent quarterly growth from the second quarter into the third quarter this year.
Panel makers, according to the analyst outfit, are looking at 30 percent growth for shipments in the fourth quarter this year. Both downstream manufacturers and telly brands are still heavily promoting 3D options, and it’s doing the trick – consumer interest is still piling up.
For the third quarter of 2011, total 3D TV panel penetration for all LCD TV panel shipments was 12 percent.
David Hsieh, VP for the greater China market atDisplaysearch, said that the TFT LCD industry has been in oversupply territory for six quarters in a row, influencing 3D panel prices. Despite consumers shouting that there’s not really enough 3D content around to warrant the buy, panel makers have been hoping to seduce manufacturers by working on more cost effective technologies.
The panel manufacturers are also strongly pushing for 3D monitor panels, aimed at the consumer entertainment and game markets.
Displaysearch believes there will be 21.5 million 3D LCD TV panel shipments in 2011, with penetration levels at 10 percent. The targets are at 1.5 million per quarter from Q2 2012, compared to 250,000 in Q3 2011.