Tame Apple Press knives Microsoft’s Windows 10 plan

windows-10-start-menu-customised-live-tilesMicrosoft’s push into mobile might be stalled by the lack of apps as developers are only interested in writing for Android and iOS, at least that is if you really believe  the Tame Apple Press.

Microsoft put the fear of god into Google and Apple by making its new version of Windows accept tweaked Apple and Android apps. But Apple’s favourite news agency, Reuters claims that will not work because Apple is great and has all the developers while Microsoft smells of Nintendo.

The posting reads like a classic Tame Apple Press hatchet job on a potential Apple rival, the only difference is that it does mention Android every time it mentions Jobs’ Mob.

Reuters talked to “a dozen” of “unnamed developers” and found few were going to convert their apps to Microsoft’s new Windows 10.  Four, who already had windows apps said they would do so eventually but “eight said that they were not developing apps for Windows 10 at all”.

Buried at the bottom of the story is a line which confirms why this might be the case. Microsoft hasn’t actually unveiled its new set of tools to turn apps into a Windows format, and so developers don’t know if it is going to be easy or not.

That’s King.com, which ported its popular Candy Crush Saga game from iOS to Windows 10 “with very few code modifications” and will be installed automatically with upgrades to Windows 10.

A Microsoft spokesman said that “it is still early” and many software companies want to explore the tools over the coming months.

Also buried at the bottom of the story was a comment from Jason Thane, general manager at General UI, a mobile app developer based in Seattle who said that if Microsoft has a way for his customers to cheaply and easily upgrade Android and iOS apps for Windows 10 they will have a lot of people wanting to do it.

The rest of the story was all historical about how Microsoft has failed to interest developers in the past. The format of the story is identical to a format peddled in the early days of Android, when the Tame Apple Press would say that there was not enough Android Apps out there to compete with Apple.

Given what Microsoft is proposing, as the response from the Tame Apple Press, there is a fear that Microsoft might be on the right track and will take control of Apple and Android’s app store cache practically overnight.