Company News \ Apple News (rss feed)
Founded Apr 1976
Headquarters Cupertino, CA, USA
Website
www.apple.com
People
St. Eve of Jobs heads up the fruit-themed maker of gadgetry, based in Cupertino. There was also Ronald Wayne and Steve Wozniak, but Jobs is the figurehead of the consumer cult these days. Other fruit-themed brands have included Apricot and Acorn, which is not even a fruit. The company went from selling niche boxes that entitled their owners to smug self-satisfaction to selling wide-appealing thin rectangular consumer electronics which still seem to entitle their owners to smug self-satisfaction.
Apple managed to surpass Microsoft as the wealthiest tech company after years as an underdog. The iFamily really put Apple on the map for good, first buying out Bob Dylan with the iPod and then eventually Stephen Fry with the iPad. Following Jobs' illness, Tim Cook is COO and acting CEO. Jonathan Ive makes a lot of money as a designer by regurgitating the same formula that seems to work wonders: thinner! No buttons! Shiny! It works.
Latest stock prices
| Symbol | Name | Time | Trade | Change | % Chg | Volume | P/E Ratio | EPS | Mkt Cap |
|---|---|---|---|---|---|---|---|---|---|
| AAPL | Apple | 21:00 GMT | 459.68 | +4.56 | +1.00% | 10245287 | 12.95 | 35.138 | 428.6B |
Latest Apple discussion
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Latest Apple news
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Ye Booke of Foxconn
TechEye Bible1. And the JOBS said unto Terry Gou, Come thou and all thy factories into the China; for thee have I seen profitable before me in this generation. 2 . Of every iPhone thou shalt take to thee by sevens, the white and his black and of Ipads that are yea even unto the iPad 2. 3 -
Apple takes double beating from Motorola in Germany
Apple will be rueing the German legal system today after its iCloud services took a whack from Motorola, while also being forced to remove iPhonesfrom online stores. -
Thousands queue to make Apple gear
You would think that with all the bad publicity Foxconn has been getting about its working conditions, it might have a few problems finding workers for its plants. -
Intel and ARM set to come to blows over patents - report
It seemed that 2011 was the year of the patent war with Apple patent trolling everything that moved, but now Alan MacDougall, a chartered patent attorney - read lawyer - and partner at IP advisers Mathys & Squire thinks that Intel could be planning a similar strategy. -
Apple's patent trolling foiled in Germany
More evidencehas appeared to suggest ex-Apple CEO Steve Jobs' plan to conduct "thermonuclear war" on Android isn't working, as the German courts have thrown out Cupertino's plot to ban Samsung devices from the market. -
Apple tells its customers to shut up, or else
Secret squirrel Apple has started to project its obsession with shutting up upon its customers too. -
RIM decides it needs super heroes
Earlier this week we reported the new RIM CEO Thorsten Heins said that he had a cunning plan, but he did not say what it was. It turns out that he had been on the blower for a whole host of super heroes dedicated to helping save the outfit's bottom line from the evil Apple cult. -
Steve Jobs listened to vinyl
While Apple's Steve Jobs claimed that he listened to music on his iPod and Apple boom box, he really had a low tech approach to music. -
Enderle predicts tablets en route to death bed
Rob Enderle, who is a principal analyst at the Enderle Group, claims that tablets are dying as millions of the people who buy them suddenly work out there is no earthly use for them. -
Working for Apple revealed as hell on toast
While Apple says it cares for every worker in its Chinese "No, they are not sweatshops" partner's factories, life in Cupertino is not particularly good either. -
RIM's new CEO has a cunning plan
One idea appears to be betting on the company's PlayBook to compete with Apple'siPad. This is like betting on a pantomime horse to win the Derby without doping the other competitors. -
Dying Steve Jobs treasured Gates letter
The dying Apple CEO Steve Jobs treasured a letter from Microsoft co-founder Bill Gates so much, he kept it by his death bed. -
Samsung posts record profits
FinancialThe results are being attributed to its successful smartphone foray where it has been able to compete toe-to-toe with Apple and its iPhones. It can’t hurt Samsung’s bottom-line that Apple, its main competitor in the smartphone market, is also its greatest client for SoCs and mobile displays for both -
Steam comes to Android and iOS
Valve, developer of the Steam gaming distribution platform, announced today it is starting a closed Beta of its Steam Mobile App and is targeting Apple’s iOS and Google’s Android. -
US wants to make jailbreaking illegal again
But making jailbreaking legal caught the likes of Apple, who love keeping its customers locked in on the hop. The industry had time to bribe, er, lobby its tame senators to stop it happening and this time we doubt they will make the same mistake. -
The PC market starts to grow again
While the tech mediaappears to be banging on about how tablets and smartphones are killing the PC, it seems that the actual figures do not bear this out. -
Apple iPhone deal drags down AT&T
While the other telephone companies initially thought it unfair that AT&T managed to score the exclusive deal to flog Apple's iPhone, they might be laughing now. -
Tech's big names have to fight poaching suit
The lawsuit claims that Google, Apple, Intel, Adobe, Pixar, Intuit and Lucasfilm have violated antitrust laws by entering into agreements not to recruit each other's employees.
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