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St. Eve of Jobs heads up the fruit-themed maker of gadgetry, based in Cupertino. There was also Ronald Wayne and Steve Wozniak, but Jobs is the figurehead of the consumer cult these days. Other fruit-themed brands have included Apricot and Acorn, which is not even a fruit. The company went from selling niche boxes that entitled their owners to smug self-satisfaction to selling wide-appealing thin rectangular consumer electronics which still seem to entitle their owners to smug self-satisfaction.
Apple managed to surpass Microsoft as the wealthiest tech company after years as an underdog. The iFamily really put Apple on the map for good, first buying out Bob Dylan with the iPod and then eventually Stephen Fry with the iPad. Following Jobs' illness, Tim Cook is COO and acting CEO. Jonathan Ive makes a lot of money as a designer by regurgitating the same formula that seems to work wonders: thinner! No buttons! Shiny! It works.
Latest stock prices
| Symbol | Name | Time | Trade | Change | % Chg | Volume | P/E Ratio | EPS | Mkt Cap |
|---|---|---|---|---|---|---|---|---|---|
| AAPL | Apple | 21:00 GMT | 562.29 | -3.03 | -0.54% | 11730936 | 13.77 | 41.042 | 525.8B |
Latest Apple discussion
- iPad or Kindle?
- Is Apple the only make which produces EFI and not dinosaur BIOS laptops?
- Is tablet computing a costly fad?
- What is the best laptop for under £600?
- Can anyone recommend...
Latest Apple news
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Huawei wants EU to intervene in InterDigital patent spat
The commission is also looking into a complaint by Microsoft that Motorola Mobility and its new owner Google charge too much for the use of Motorola's patents. Apple is also joining in. -
IBM bans Siri
IBM has decided that Apple's Siri is a security risk that no sane business would allow. -
Apple CEO turns down dividends
Apple CEO Tim Cook has announced that he will will not be earning dividend income on the more than 1 million shares to which he is entitled. This will set him back over $75 million. -
Flagship Google tablet tipped for June release
Apple's late CEO Steve Jobs famously said that a small tablet is inherently doomed, and that size is a major factor in winning over the consumer. They would be "too big to compete with a smartphone and too small to compete with the iPad -
Peace talks between Apple and Samsung fail
Apple and Samsung have walked away from the negotiating table with Cupertino's threats to patent troll its rival to death still standing. -
Apple's Ive is building the "most important and best work"
CommentApple is famous for its marketing and getting leading newspapers to print it for free. -
Dell disappoints as PC sales shrink
What is interesting is how credible names like Reuters continue to blame the fact that Dell and HP are losing money because of the Apple iPad. Despite other brand names for mobile devices, Reuters mentions the iPad twice as the cause of Dell's results. -
California cops are still Apple nutz
Coppers in California seem only to give you a good service if your call is Apple related. -
Microsoft's Ballmer undergoes rebirthing
Ballmer thinks that the cloud computing market will become dominated by a few big players. He thinks it will be Windows, various forms of Linux, the Apple ecosystem. -
Apple bribed to set up stores
Apple is being bribed to set up its cathedrals for its new religion by local councils who believe the stores are status symbols for a city which magically attract new business. -
Apple boss makes a million a day
Apple's top sauce Tim Cook is officially the best paid CEO in the US by making a million dollars a day. -
Facebook shares slide further
However, it is the long term where Facebook will suffer. It has to prove that it will be a bigger and stronger company than Apple or Google. To do that the company will have to make more money than it has so far and there are no indications as to how this will happen. -
Apple and Samsung in shotgun conciliation
A judge has ordered the chief executives of Apple and Samsung together in a shotgun style arrangement to make the two sides see sense. -
Nokia heaping piles of cash onto Espoo's biggest bonfire
The cocaine nose-jobs of Wall Street are worried that Nokia is burning through its cash faster than an under-the-weather Italian in a shoe shop in the Via Corsa. -
Apple in trouble over advertising. Again
Apple is in trouble over its advertising for the second time in a couple of months. -
Apple dumps Nvidia
Apple gossip watcher 9to5Mac has found a juicy rumour about Apple heartlessly dumping NVidia and getting back to its old partner AMD. -
Hybrid processors fuel $111 billion market
Apple, Broadcom, Marvell, MediaTek, NVidia, Qualcomm, Samsung, St Ericsson, Texas Instruments and many other processor vendors have offered heterogeneous application-specific processors with a microprocessor core integrating a GPU to add value within extremely confined parameters of space, power and -
Hollywood gets into a scrap over Steve Jobs' corpse
According to the Sydney Morning Herald, Sony Pictures said that the Academy Award winning screenwriter behind The Social Network will write the script for a film about Apple co-founder Steve Jobs.
Other external information
Google Trends, Wikipedia, SEC Filings