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Founded Apr 1976
Headquarters Cupertino, CA, USA

St. Eve of Jobs heads up the fruit-themed maker of gadgetry, based in Cupertino. There was also Ronald Wayne and Steve Wozniak, but Jobs is the figurehead of the consumer cult these days. Other fruit-themed brands have included Apricot and Acorn, which is not even a fruit. The company went from selling niche boxes that entitled their owners to smug self-satisfaction to selling wide-appealing thin rectangular consumer electronics which still seem to entitle their owners to smug self-satisfaction.

Apple managed to surpass Microsoft as the wealthiest tech company after years as an underdog. The iFamily really put Apple on the map for good, first buying out Bob Dylan with the iPod and then eventually Stephen Fry with the iPad. Following Jobs' illness, Tim Cook is COO and acting CEO. Jonathan Ive makes a lot of money as a designer by regurgitating the same formula that seems to work wonders: thinner! No buttons! Shiny! It works.

Latest stock prices

Symbol Name Time Trade Change % Chg Volume P/E Ratio EPS Mkt Cap
AAPL Apple 21:00 GMT 489.57 +22.21 +4.75% 31234016 11.65 40.106 444.8B

Latest Apple discussion

Latest Apple news

  • Apple press screams over Google and Samsung defence pact

    The Tame Apple Press (TAP) has been screaming about the fact that Google has agreed to pay part of Samsung's legal bill as it tries to see off Apple's patent cases.
  • Big iPhone 6 rumoured to be late

    Chinese website claims that Apple's next iPhone iteration won't be arriving until sometime next year.
  • Apple TV can't connect to iTunes

    Engineers at the fruity cargo cult Apple are left having to explain to the supreme darlek why its iTunes upgrade meant that the Apple TV could not connect to its flagship iTunes.
  • Apple fanboys trading up to Samsung

    It seems that Apple might have been a little late in getting its latest model into the shops.
  • Intel trademarks the letter i at last

    Chipzilla's defence of the letter i has been very low key lately. In fact Apple has swept in and tried to take people to court for using the letter instead. Fortunately for the English language, which uses the letter i a lot, Jobs' Mob has been just as successful as Intel at trademarking the letter.
  • Yahoo wants Apple to knife Google

    Yahoo's Chief Executive Marissa Mayer is working on a cunning plan to persuade Apple to ditch Google as its default search engine in favour of Yahoo.
  • TSMC cleans up

    Mobile chips used in Apple products may account for 20 percent of the sales of TSMC, in the next two years, according to a Barclays PLC research note.
  • Where are the Windows tablets?

    This could mean that many of Microsoft's tablet sales are hidden from the Intel results. That is not saying that Microsoft does not have problems in pushing its Windows tablets. Last year Gartner estimated that about 4 million Windows tablets shipped worldwide.
  • Apple faces more antitrust problems

    The fruity cargo cult Apple is facing the price for refusing to admit that running an illegal pricing cartel to jack up the price of ebooks was wrong.
  • Apple Iphone 6 pictures leaked

    While the security in Apple is the sort of thing that Erich Honecker would be proud of, it seems that China is a hole in its wall and a leak of its new iPhone 6 has appeared.
  • Google denies ripping off Apple

    Google invented some key Android tech two years before Apple released the iPhone, a court was told this week.
  • Intel Haswell refresh in the shops in May

    The new Haswell desktop processors will offer a 100 MHz increase in clock speeds. The range is important to Apple fanboys as the chip is a direct successor to most of the chips currently used in the iMac.
  • Samsung's Galaxy S5 hits the UK shops

    Of course that has not stopped the likes of the Telegraph claiming that the Samsung is pushing the smartphone to new levels, while HTC and Apple are refining existing versions.
  • Microsoft plans to launch Surface Mini later this year

    Microsoft considered launching the Surface Mini year but gave up when the Surface 2 release was hit by supply chain issues. If Vole does release the product in summer it could be just the sort of toy which could catch the imagination of users.
  • Apple pureed by Pandora

    Apple is having a major rethink about what to do about its aging iTunes store, after the signs suggest that it is being crushed by rival store Pandora and Spotify.
  • Intel improves Thunderbolt

    Thunderbolt Networking can connect computers with a standard Thunderbolt cable. So far about the only thing the technology could do is connect peripherals to computers and then mostly on Apple gear.
  • Apple wants silly money from Samsung

    Apple is in court now demanding the court aid it getting money for five patents connected to smartphones out of Samsung. Samsung has apparently attempted to negotiate, but Apple said no.
  • AV for Android is pointless

    The tame Apple press claims that this problem highlights the ease with which developers can add apps to Android stores like Google Play. This would never happen with Apple's tightly controlled App Store, Apple’s unpaid press officers thundered.

More Apple news

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