Company News \ Apple News (rss feed)
Founded Apr 1976
Headquarters Cupertino, CA, USA
Website
www.apple.com
People
St. Eve of Jobs heads up the fruit-themed maker of gadgetry, based in Cupertino. There was also Ronald Wayne and Steve Wozniak, but Jobs is the figurehead of the consumer cult these days. Other fruit-themed brands have included Apricot and Acorn, which is not even a fruit. The company went from selling niche boxes that entitled their owners to smug self-satisfaction to selling wide-appealing thin rectangular consumer electronics which still seem to entitle their owners to smug self-satisfaction.
Apple managed to surpass Microsoft as the wealthiest tech company after years as an underdog. The iFamily really put Apple on the map for good, first buying out Bob Dylan with the iPod and then eventually Stephen Fry with the iPad. Following Jobs' illness, Tim Cook is COO and acting CEO. Jonathan Ive makes a lot of money as a designer by regurgitating the same formula that seems to work wonders: thinner! No buttons! Shiny! It works.
Latest stock prices
| Symbol | Name | Time | Trade | Change | % Chg | Volume | P/E Ratio | EPS | Mkt Cap |
|---|---|---|---|---|---|---|---|---|---|
| AAPL | Apple | 21:00 GMT | 431.77 | -0.23 | -0.05% | 6963259 | 10.31 | 41.896 | 405.3B |
Latest Apple discussion
- iPad or Kindle?
- Is Apple the only make which produces EFI and not dinosaur BIOS laptops?
- Is tablet computing a costly fad?
- What is the best laptop for under £600?
- Can anyone recommend...
Latest Apple news
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Asus considering wearable devices
Asus is the latest big name to join the wearable tech bandwagon. Google Glass is already generating a lot of buzz and Apple’s rumoured iWatch might be on the way as well. -
Analysts fell for Samsung spin
According to Reuters, the spinners persuaded some analysts to downplay industry data pointing to a fast-saturating segment, a reality that is already eating into sales of Apple iPhone 5. -
Microsoft Orifice arrives on the iPhone
The way Vole is spinning it is that it always intended to bring Office 365 to Apple, although when it was launched earlier this year Redmond refused to say. -
Apple reportedly considering iPhone phablet
However, the really interesting bit is that Apple is working on two bigger iPhones. One should feature a 4.7-inch screen, which puts it toe to toe with HTC’s One and the Galaxy S4, along with every other high-end Android phone out there. -
Android users never sleep
Latest figures in from an online advertising agency that runs mobile ads show some strange facts about Android and Apple users. -
Google seals dominance of map market
Google might have written the cheque to keep Waze out of the paws of Apple, which is desperate to provide a product which actually works. -
Apple adopts native PCIe flash storage
In what might be the kiss of death for a promising new technology, Apple has announced that it will adopt PCIe Flash Storage. -
Cisco inspired by The Big Bang Theory
While Star Trek fans bang on about how their favourite show inspired mobile tech, Cisco has been taking its inspiration from situation comedy. -
Apple fanboys will have to praise Microsoft's Bing
Software giant Microsoft will be providing the search engine for Apple's Siri. -
Apple lawyer turned patent traitor
It appears Appleisbeing patent trolled by one of its own laywers. -
Big IT denies NSA spies on its servers
While President Barack Obama's office defended moves by the NSA to monitor phone calls, Apple, Facebook, Microsoft and Google have denied claims that government spooks have direct access to their servers. -
Intel demos reference Silvermont tablet
An interesting Computex showcase seems to have gone under the radar. Intel showed off a reference Silvermont tablet, built around the new Bay Trail-T platform. -
Apple's antics forced Amazon to raise ebook prices
Apple's price cartel with publishers forced Amazon to raise the prices of its books and enter into similar deals with its publishers. -
Chinese tablets are the tiny elephants in the room
Just wandering round the Nangang conference centre it is quite clear to me that with the vast number of tablets around at really inexpensive prices, it cannot be long before people will shrug their shoulders and say why the heck should I pay hundreds of bucks for a Windows or an Apple tablet when I -
AMD launches desktop Richland APUs
AMD has officially introduced its 2013 desktop APU line-up, officially known as Elite A-Series Desktop APUs, but most geeks still call it Richland. -
ITC bans early iPhone shipments
The US International Trade Commission (ITC) ruled that Apple had infringed on a patent owned by Samsung that involves the ability of devices to transmit multiple services simultaneously and correctly through 3G. -
DoJ starts Apple antitrust ebook trial
CommentApple is experiencing the nightmare of a PR own goal based on its own arrogance and stupidity. The company has been dragged into court by the US Department of Justice - charged with illegally running a pricing cartel with some of the big publishers. -
Intel: Now your PC is a zombie
Tom Kilroy, an executive VP of Intel said that netbooks ushered in tablets, which is an interesting re-invention of history. Kilroy, speaking in a vast auditorium here at Computex Taipei, was pushing hard the concept of two-in-one machines.
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