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Founded Apr 1976
Headquarters Cupertino, CA, USA
Website www.apple.com

St. Eve of Jobs heads up the fruit-themed maker of gadgetry, based in Cupertino. There was also Ronald Wayne and Steve Wozniak, but Jobs is the figurehead of the consumer cult these days. Other fruit-themed brands have included Apricot and Acorn, which is not even a fruit. The company went from selling niche boxes that entitled their owners to smug self-satisfaction to selling wide-appealing thin rectangular consumer electronics which still seem to entitle their owners to smug self-satisfaction.

Apple managed to surpass Microsoft as the wealthiest tech company after years as an underdog. The iFamily really put Apple on the map for good, first buying out Bob Dylan with the iPod and then eventually Stephen Fry with the iPad. Following Jobs' illness, Tim Cook is COO and acting CEO. Jonathan Ive makes a lot of money as a designer by regurgitating the same formula that seems to work wonders: thinner! No buttons! Shiny! It works.

Latest stock prices

Symbol Name Time Trade Change % Chg Volume P/E Ratio EPS Mkt Cap
AAPL Apple 21:00 GMT 445.15 +3.01 +0.68% 9872377 10.55 41.896 417.8B

Latest Apple discussion

Latest Apple news

  • Apple's ebook case looks doomed

    It is starting to look like Apple's defence of its anti-trust antics in the ebook trade is doomed even before it starts.
  • Nvidia sees disruptions in PC market as an opportunity

    While this is true, it should be noted that the first three generations of Tegra chips had rather disappointing graphics and were routinely outperformed by SoCs designed by Apple, Samsung, Qualcomm and others.
  • AMD announces new low power APUs

    AMD has finally taken the wraps off its low-power APU line-up for 2013. Of course, avid readers probably know what AMD has cooked up with its Jaguar and Piledriver based chips, which now have proper names to go by, and they sound worse than the codenames.
  • HTC and Samsung report strong flagship shipments

    Samsung has managed to ship 10 million Galaxy S4s over the last month or so, making the S4 the fastest selling Samsung phone of all time. It easily trumps the S III, which took 50 days to hit the 10 million milestone, and the S II, which took five months.
  • AMD falls behind Qualcomm and Samsung

    Qualcomm, with $5.3 billion in sales, is the top vendor of ARM-based chips. Samsung makes chips for its own tablets and smartphones, but 83 percent of its $4.6 billion in sales were from its work in making SoCs for Apple.
  • HTC faces executive exodus

    HTC’s vice president of global communications, Jason Gordon, has left the company. He announced his departure on Twitter, but did not explain how it came about.
  • PC will be saved by power saving Haswell says Intel

    The PC will be saved from its much predicted doom by the glorious power-saving ability of the Haswell chip, at least according to the prophecy of Intel's chief technology officer Justin Rattner.
  • Stop blaming Ireland for dodgy tax arrangements

    Apple and Google have been named and shamed for hiding their cash from the US in Irish bank accounts so that they can pay tax in the much cheaper Ireland.
  • Samsung shows off Retina beating displays

    Samsung Display has a few new goodies to show off at Display Week, including three displays that make Apple’s Retina panels look rather outdated.
  • Apple has to explain tax shenanigans in the US

    Apple is going to explain to the US government how it managed to keep billions of dollars in profits in Irish subsidiaries to pay little or no taxes to any government.
  • Financial Times hacked by Syrian Electronic Army

    Pro-Assad hackers have targeted numerous news sites in the past, including parody news site The Onion, with mixed success. On Friday they managed to hack FT’s Twitter account and Tech Blog.
  • Robots might replace human brains by 2045

    Robots will start replacing human brains by 2045 and artificially intelligent machines may be capable of doing anything that humans can, including masturbating. And standing in line for new Apple products.
  • Page says people are silly about their medical records

    He thinks he should have done it sooner and he wonders why people are so focused on keeping their medical history private. The winner in the privacy stakes had to be Apple CEO Steve Jobs who battled and ultimately lost a fight with cancer without telling anyone he was sick until he was legally requi
  • Firefox about to lose the Ubuntu Linux vote

    The long love affair between Linux users and Firefox appears to be over as the developers of Ubuntu talk about dropping the browser and replacing it with Chromium.
  • Gates is now the richest man. Again

    After years of being in the shadow of a Mexican millionaire, Sir William Gates III is back to being the world's richest man again.
  • Oracle’s Ellison earned $264,109 a day

    The figures, compiled by the Wall Street Journal, show Ellison is way ahead of the corporate CEO pack. Apple’s Tim Cook only earned a paltry $4.2 million, while Paul Otellini, the ex-CEO who left Intel yesterday, raked in $18.3 million. This makes Tim Cook something of a pauper in the CEO stakes.
  • Android Q1 market share at 75 percent worldwide

    Android is indisputably the top dog in terms of market share, which seems to have been Google's plan all along: tempt the manufacturers with a quality OS to rival Apple's and flood the market. Samsung was leading the charge, holding an impressive 41.1 percent of the total Android vendor market.
  • IBM kills off Lotus 1-2-3

    In the early days of the Apple II, the reason for owning one was software called VisiCalc. The early spreedsheet gave companies a reason for installing the computer.

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